OCTOBER 2, 2006
Word Count:248
“If it’s okay for the Moosehead Beer Company and Tim Horton’s people to be over there. I think it’s okay for us too.”
“What are you saying?”
“Think of the publicity we could generate with my product in the hands of every Canadian soldier.”
“I don’t know. I think it was the troops themselves that requested those products. To date, we haven’t received a single request from them.”
“All we have to do is generate some interest. The Americans are doing it. They have several fast-food places on their bases. Burger King, Subway, Pizza Hut. What a sales opportunity! All we need is a little slice of that. Once the public sees Canadian troops with my product in their hands they’ll want one too! We could make millions!”
“The difference is, the troops want them. They know about them from back home and want them there with them. It makes them a little bit less homesick to have them close by. They don’t want yours. Your recent comments certainly didn’t help either.”
“I don’t understand your reluctance in this matter.”
“I’m sorry General Musharraf, but your book, In the Line of Fire, will not be the official book of the Afghan Conflict.”
“Do I need to find a new publisher? Think outside the box.”
“Maybe I was a little hasty. Tell you what, I’ll get the PR department to send out a few promotional copies and we’ll see what happens. Perhaps they could use them for target practise…”
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